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In 1999 the Musée de l’Affiche was renamed Musée de la Publicité (Museum of Advertising) and moved to permanent exhibition rooms at Place Palais du Louvre on rue de Rivoli. The core of the collection covers the history of posters worldwide from the origins to the present day. There are about 50,000 French and foreign period posters covering a period from the mid 18th century to 1949 and roughly 50,000 contemporary posters donated by advertising agencies, advertisers and graphic designers. There are also film, TV and radio commercials from the 1930’s to today. Artist and brand exhibits rotate thematically and three or four temporary exhibitions take place during the year.

With always something new to see, you’ll want to pay more than one visit to fully digest the collection. Designers, artists, photographers, social scientists, this is for you.

Place Palais du Louvre
107, rue de Rivoli 75001 Paris
Tel: 01 44 55 57 50
Tuesdays to Sundays from 11 a.m. to 6 p.m.
Open until 9 p.m. on Thursdays
Closed on Mondays